Jon Cochrane, VP of Strategy at Maximo, gave this presentation at the CFO Virtual Summit, 2023.

Understanding how to optimize cash is very important, especially in today’s current market. If you know how to optimize cash flow in a business, you’ll be in a much healthier position financially with more accurate forecasts.

In this article, I share some of the best practices for optimizing cash flow forecasting.

So, if you want to know how you can transform your finance operation into a strategic asset, keep reading! 

What’s expected of finance leaders

One of the things that we've seen at Maximo, and more broadly in the industry is that finance leaders have BIG expectations placed on them.

Here are just a few:

The truth

First and foremost, finance leaders are expected to be the source of truth. They own the real business numbers.

If we’re honest, we must admit that sometimes, the numbers that come from other departments aren’t always correct. Most importantly, they don’t always inform the best decisions, especially when it comes to the financial health of the business.